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Introduction to Digital Marketing

Understand how brands actually reach people online.

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features

Big picture first

See how the channels fit together.

Measure what matters

Read the numbers that count.

Practical campaign

Plan a small real campaign.

about

A clear overview of the digital marketing landscape: content, email, social and the basics of measuring what works, without the buzzwords. Instructor: Lukas Brandt — a practitioner who teaches the way he wishes he'd been taught.

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